AgencyAnalyticsis a marketing dashboard tool that offers agencies white-label reports. It integrates with 33+ marketing channels like Facebook Ads, Twitter, and Google Ads.
While there are many satisfied AgencyAnalytics users, some individuals or marketing agencies may need more functionality.
For example, if your agency is tracking thousands of keywords across multiple client accounts, you could quickly find yourself running out of keywords - AgencyAnalytics limits your access to them as you are only allotted a certain amount per month.
Individual users might find the lack of channel integrations frustrating. There's no support for Ahrefs, Moz, or many of the other popular marketing tools agencies use to manage client accounts. This makes it difficult to import data from unsupported sources.
In this post, we cover the four types of tools you could use to replace (fully or partially) AgencyAnalytics functionality:
- Marketing Reporting Tools
- Backlink-Analyse-Tools
- Call-Tracking-Tools
- Keyword-Tracking-Tools
If you find AgencyAnalytics isn't right for your agency, here are 20+ alternatives that may offer more functionality or better value for money:
MarketingReporting-Tools
Reporting tools not only give agencies the ability to show their clients relevant KPIs and results, but also offer additional features like competitor analysis, billing, budgeting, and even rank tracking.
reportgarden
- Pricing:7 days free trial. Pricing starts at $149/month. Enterprise costs $1,299/month.
- Evaluation:4.4/5 onG2Crowd.
- Capabilities:PPC Reports, Social Media Reports, SEO Reports, Rank Tracking, Competitor Analysis, Keyword Finder, Site Auditor.
White-Label-Reporting ist woreportgardenshines. In just a few minutes, users can create beautiful custom templates that show various KPIs and other metrics that matter most.
In addition to reporting, ReportGarden offers agencies a wealth of useful features such as a rank tracker, a competitive analysis tool, a keyword finder, and an invoicing and budgeting tool.
The budgeting feature helps eliminate over- or underspending by flagging customer accounts that need attention. The billing feature automatically pulls ad spend data, calculates the billable amount, and then imports it into your billing software of choice.
ReportGarden is an ideal choice for agencies that need a PPC reporting tool that offers excellent white-label reporting capabilities along with a comprehensive invoicing and billing platform that can save both time and money.Try for free.
suck it up
- Pricing:14 days free trial. Plans start at $75/month. Call for corporate rates.
- Evaluation:4.0/5 on G2Crowd.
- Capabilities:Detailed reporting across multiple channels including PPC.
suck it upgives agencies the ability to connect to a variety of data sources such as Facebook Insights, Bing, Google Analytics, and MailChimp to name a few.
It offers a robust platform from which to view, measure, and optimize PPC, SEO, and other marketing campaigns.
Swydo also has a workflow function that not only encourages teamwork, but also facilitates it through an intuitive and user-friendly dashboard.
DashThis
- Pricing:15 days free trial. Plans start at $33/month for 3 dashboards. The Enterprise plan costs $499/month for 100 dashboards.
- Evaluation:4.8/5 on G2Crowd.
- Capabilities:In-depth marketing platform coupled with multi-channel reporting including PPC.
DashThisnatively integrates with 30+ marketing tools like Twitter, Facebook Ads and Google Analytics.
It also allows CSV files to be imported, giving agencies the ability to add their custom data to client reports.
DashThis also offers white-label reports and custom templates that users can customize to match their agency's branding.
Report Ninja
- Pricing:15 days free trial. Plans start at $20/month and go up to $120/month.
- Capabilities:Detailed reporting across multiple channels including PPC.
Report Ninjaprovides agencies with a robust white label PPC dashboard and reporting system. It focuses on saving time by giving users the ability to quickly create reports that focus on key KPIs.
Agencies will find the white-label client portal particularly useful, as it allows their clients to bookmark a custom domain so they can view their analytics anytime, anywhere.
AdStage
- Pricing:The starter plan costs $149/month. Call for corporate rates.
- Evaluation:4.3/5 on G2Crowd.
- Capabilities:Detailed reporting across multiple channels including PPC.
AdStageoffers a cross-channel PPC dashboard and reporting experience. It also allows managing and optimizing multiple PPC accounts from a single interface.
Adstage has a white label reporting feature that is fully customizable. It also integrates with all major ad networks and many of the lesser known ones using data egress connectors.
Backlink-Analyse-Tools
A robust backlink analysis tool is a necessity for many digital marketing agencies managing their clients' SEO. The quality of the tool depends entirely on the pool of data it draws from.
For this reason, it is important to choose backlink analysis software that is specifically designed for this purpose. Otherwise, you may not get the full backlink picture, which could significantly hamper your SEO efforts.
Majestic
- Pricing:Plans start at $49/month. Pro plans are $99 and full access to the API is $399/month.
- Evaluation:4.2/5 on G2Crowd.
- Capabilities:Backlink reports, keyword checkers and competitive analysis.
Majesticclaims to have the largest database of over 1 trillion current and historical links. It is a great tool for monitoring customer backlinks and conducting in-depth competitor analysis.
There is also a free browser plugin that allows users to get website stats on the fly. It shows the number of incoming links as well as their strength and trustworthiness. Majestic also has a robust rank tracker and keyword idea generator, which is great for dreaming up new content ideas or ranking opportunities.
Ahrefs
- Pricing:7-day trial for $7. Plans start at $99/month and go up to $999/month for agency pricing.
- Evaluation:4.5/5 on G2Crowd.
- Capabilities:Backlink reports, keyword checker, content and competition analysis.
Ahrefsoffers essentially the same functionality as Majestic. Backlink reports, keyword analysis and rank tracking are standard. The content explorer tool is particularly useful as it helps agencies find valuable content marketing and copywriting ideas.
The Site Explorer feature provides agencies with a wealth of domain and backlink information on an easy-to-use dashboard. There is also an SEO toolbar extension for Chrome and Firefox. It provides instant domain metrics without ever leaving the page.
Moz Pro
- Pricing:30 days free trial. Pricing starts at $99/month. Premium plans are $999/month.
- Evaluation:4.4/5 on G2Crowd.
- Capabilities:Backlink reporting, keyword research, content and competitor analysis.
Moz Proallows users to look at their websites' backlinks and find linking opportunities, which can help improve their overall organic ranking.
It has a site audit feature that scans a website and finds on-site issues that need attention.
Website Optimiser helps in examining the content on web pages and provides suggestions that can help improve the overall SEO score.
LinkResearchTools (LRT)
- Pricing:Plans start at €59/month and go up to €2,499/month.
- Capabilities:Backlink Reports, Link Detox, SE Ranking and Competitor Analysis.
LinkResearchToolsis another excellent backlink reporting tool that finds and categorizes the backlinks of websites. Through their analytics feature, you can better understand how important a link is and ultimately what it takes for your site to rise in organic search results.
The Link Detox tool comes in handy for websites that have received manual or algorithmic Google penalties. It helps find spammy or bad backlinks and gives users a chance to dismiss and hopefully recover from the penalty.
kognitive SEO
- Pricing:Pricing starts at $129.99/month. Call for corporate rates.
- Evaluation:4.5/5 on G2Crowd.
- Capabilities:Backlink reports, keyword checker, content and competition analysis.
Thekognitive SEOThe tool takes one look at a website and gives users and agencies alike an insight into how well optimized it is. This wealth of information can help users make more informed decisions that will increase their organic traffic.
In addition to the backlink and competitor analysis, the content of a website is also analyzed and suggestions for improvement and optimization are made.
By addressing both on- and off-site SEO issues, CognitiveSEO can help conduct comprehensive site audits and recover from Google penalties.
Call-Tracking-Tools
Inbound call tracking tools can help determine attribution so agencies can focus their efforts and ad spend on marketing channels that drive the highest ROI. In addition to call tracking, some of these tools offer unique and useful features like PBX integration, Google Adwords call tracking, and robust customer reporting capabilities.
PhoneWagon
- Pricing:Plans start at $45/month for 5 numbers. Agency-level plans are $299/month for up to 50 numbers.
- Evaluation:4.8/5 on G2Crowd.
- Capabilities:call tracking.
PhoneWagongives both users and agencies the ability to track and optimize incoming phone calls.
Agencies will love the ability to manage multiple companies under one master account. Customers can log into their portal and only see the data that is in their company.
Users will love the full range of features that PhoneWagon offers. Custom drag-and-drop call flows, Google Ads keyword tracking, and local numbers help ensure proper attribution tracking and higher conversions.
call
- Pricing:Ask for prices.
- Evaluation:4.5/5 on G2Crowd.
- Capabilities:call tracking.
callcombines call tracking with a robust analytics platform that can help agencies and users alike optimize user interactions and campaigns.
It is primarily designed for enterprise-level businesses and has a powerful AI backend that can help attribute conversions in real-time.
Customers can choose from pre-trained AI or opt for the more customized, custom-trained AI that can improve analysis accuracy as well as conversion results.
WhatConverts
- Pricing:Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
- Evaluation:5.0/5 on G2Crowd (based on 3 reviews).
- Capabilities:Call tracking for Google Adwords.
WhatConvertsmeasures, well,what converts. Before the advent of phone tracking tools, conversions were a numbers game. The more calls you take, the more conversions you get.
But when you're paying good money for calls coming in through Google Adwords, every call counts.
WhatConverts helps agencies track and report leads, which can significantly increase conversion rates. Analytics integration helps clients see key KPIs and metrics.
Active DEMAND
- Pricing:Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
- Evaluation:4.5/5 on G2Crowd.
- Capabilities:Call tracking and analysis.
While there are many Agency Analytics competitors that offer call tracking capabilities,Active DEMANDis designed for both agencies and individual users. Agencies will appreciate the robust white-label portal that makes multi-client call tracking simple and effortless.
Users will appreciate the easy setup that allows them to be up and running in minutes. The extensive reporting feature allows small businesses to accurately measure current campaigns and optimize future campaigns.
Ringtone status
- Pricing:14 days free trial. Plans start at $37/month. Call for corporate rates.
- Evaluation:4.8/5 on G2Crowd.
- Capabilities:Phone tracking, Google Adwords call tracking and analytics.
Ringtone statusgives agencies a flexible way to track multiple numbers from different channels. Call campaigns, Google Adwords calls and even custom numbers are easily and efficiently tracked and show which channels are converting best.
Ringostat also offers a virtual PBX system that does not require expensive special equipment, just an internet connection. Between the virtual PBX system and custom SIP accounts, users get more control and flexibility over their calls.
This is especially useful when taking calls from abroad - you can provide users with a local number to reach your call center.
Keyword-Tracking-Tools
Keyword tracking is a crucial component of any SEO campaign. While most tools have a limit on how many keywords you can track per month, the actual amount varies from company to company.
It's important to look at how many customers you currently have and how many you think you will have in the future. This way you can choose the right tool that grows with your business.
WooRank
- Pricing:14 days free trial. Plans start at $59.99/month. Enterprise costs $249.99/month.
- Evaluation:4.3/5 on G2Crowd.
- Capabilities:Rank Tracking, SEO Site Audit, Website Uptime Monitoring.
WooRanktracks keyword rankings through an easy-to-use interface. Unlike other tools that come with a bit of a learning curve, anyone can get started in minutes.
The robust keyword tracking feature ensures users receive accurate and up-to-date information that can help uncover new keyword opportunities.
In addition to tracking organic keyword rankings, WooRank also performs site audits and even monitors server uptime and sends an email when a server failure or downtime is detected.
Advanced Web Ranking (AWR)
- Pricing:30 days free trial. Plans start at $49/month. Enterprise costs $499/month.
- Evaluation:4.0/5 on G2Crowd.
- Capabilities:Rank Tracking, SEO Reports, Local SEO Tracking.
Advanced web ranking(AWR) tracks keyword rankings for mobile, desktop, and local searches. Agencies can then send highly customized white label reports to their clients. There is also a developer API that allows programmatic management of ranking data outside of the standard UI provided by AWR.
One of the more useful features is the ability to manage multiple projects and have unlimited users. This is especially helpful for agencies using external contractors as they don't need to share their master login or password. This SEO power suite can help save time by automating many of the manual tasks associated with rank tracking.
AuthorityLabs
- Pricing:30 days free trial. Plans start at $49/month. Enterprise costs $450/month.
- Evaluation:4.0/5 on G2Crowd.
- Capabilities:Rank Tracking, SEO Reports, Local SEO Tracking.
AuthorityLabsis great for agencies that need to track rankings for global, mobile, desktop, and local search results. Users will appreciate the tool's ability to show hidden keywords that show as "unprovided" in many reports.
Authority Labs achieves this by pulling data from multiple sources and then intelligently analyzing it to uncover keywords otherwise obfuscated by Google. This can help users discover new keyword and content opportunities.
Moz-Rank-Tracker
- Pricing:Part of the Moz Pro family of SEO tools. 30-day free trial, then $179/month.
- Evaluation:4.4/5 on G2Crowd.
- Capabilities:Rank Tracking, SEO Reports, Search Console, All in One SEO Platform Tool.
Moz is a great all-around SEO software that has garnered many top-rated user reviews over the years.Moz-Rank-Trackeris part of this family and tracks keyword rankings across multiple search engines including Google, Yahoo! and Bing.
It stores this data so users can see the results of their efforts over time, which allows them to determine which search engine optimization efforts are producing the best results.
Moz Rank Tracker also performs competitor rank tracking. With the backlink checker and rank tracker, users can get a good idea of how their competitors are doing SEO and mimic their efforts.
RankWatch
- Pricing:Pricing starts at $29/month and goes up to $5,987/month for agency pricing.
- Evaluation:4.3/5 on G2Crowd.
- Capabilities:Rank-Tracking, SEO-Berichte, All-in-One-SEO-Tool.
RankWatchoffers a robust analytics and keyword tracking platform that empowers users to make smart decisions based on hard data.
It also performs in-depth tracking and analysis, which can help users stay ahead of the competition.
The Website SEO Audit feature is particularly useful as it looks at over 100 parameters and then provides a detailed report on what to fix. This helps ensure that on-site search engine optimization is optimized for the best chances of ranking well.
AccuRanker
- Pricing:14 days free trial. Plans start at $49/month. Enterprise pricing is $2,249/month.
- Evaluation:4.3/5 on G2Crowd.
- Capabilities:Rank tracking marketing software.
In addition to performing rank tracking,AccuRankeralso gives users the ability to view on-demand keyword ranking updates and SERP history. This can help determine which SEO efforts had the biggest impact on rankings.
One of the more useful features is the ability to segment, filter, and analyze ranking data. Users can then adjust their SEO game plan based on a wealth of data information.
Diploma
There are many AgencyAnalytics alternatives on the market. Choosing the right tool for your agency is simply a matter of identifying your needs and whether the tool you choose will grow with your agency.
ReportGarden offers a range of tools that are tailored for use in agencies. While we believe our reporting tools are the best you will find, we also pride ourselves on our SEO and social media management toolset. Want to know if it's the right tool for your team?Try it for free.